Gurjender Singh

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Friday 20 April 2018

Products and Services Review Improves Your Paid Advertising or Conversion Rates

April 20, 2018 3

review improves

In online business you want to best leads or better conversion rates so,  your product and service reviews are helps very well on this path because, if any customer full of satisfy, get best and effective product and services then your product get definitely best reviews that meant 13,000 more local leads for your business.
Let’s we talk about briefly on this topic.

Many of Digital Marketing Agency has presented a new case study Location3 infer that more and effective reviews improve the higher paid conversion rates or paid advertising on the online advertising. While this search is intuitive, and all this document get 16 month of paid campaign data.
Google Reviews


Location3 found that better general appraisals were connected with enhanced execution. As stars expanded, so did changes:
  • Businesses in the most reduced gathering had a normal 3.31 stars, converting into a normal transformation rate of 10.42 percent.
  • The best-appraised portion had a normal of 4.96 stars, converting into a 12.83 percent transformation rate.
  • Businesses with the most elevated reaction rate (8.13 percent) saw a normal change rate of 13.86 percent.
  • Businesses with the least reaction rate (5.73 percent) saw a normal change rate of 10.42 percent.


Location3 inferred that if the lower-appraised areas could change over at levels practically identical to the best performing portion, it would viably mean 13,000 extra leads.

To some degree less instinctive is the finding that business audit reaction rates likewise enhance paid-seek execution. At the end of the day, those organizations that reacted all the more regularly to surveys additionally observed higher change rates:

The report reasons that "connecting with client surveys as an entrepreneur has a positive relationship with enhanced change rates for paid inquiry promoting."

There ought to be no audit doubters out there. Unmistakably surveys are unbelievably vital for numerous reasons. They affect neighborhood rankings. Be that as it may, all the more imperatively, they can altogether influence purchaser purchasing conduct, as this and different investigations illustrate.


Google SEO Expert - Gurjender Singh
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Sunday 17 December 2017

SWOT Analysis: What is SEO SWOT Analysis 2020-21 ?

December 17, 2017 11
Let’s Make A SEO SWOT Analysis for Focus on your SEO work in those areas you deliver results

When or where to start an SEO Strategy? Let’s discuss how to identify A Business when we start SEO Work? We have to know the Business’s Strength, Weakness, Opportunities, and Threats to understand where we do the best SEO Effort for Search Engine Marketing. 

When we come to SEO Work, SO it can be hard to understand when or where we start the best SEO work with SEO SWOT Analysis – But It’s easy to lose a lot of effective time Rather an effort on those SEO Activities that so effectively and deliver a small way of returns. As we all know about SEO Work this’s not something New Issues, but it’s as true along with the Traditional marketing method as it is with modernized and smart digital marketing Methods.

Luckily, there are every Work or business and every Marketing techniques that happen to clarify marketing planning and strategy. And one of my Favourites Trumpet ace is the SEO SWOT Analysis. So Guy’s through my Blogger post I’m going to share detail “How you can Use SEO SWOT Analysis to focal point your SEO Work effort and boost your SEO Work, Results.

SWOT: Strengths, Weaknesses, Opportunities, and Threats


Let’s talk about SWOT Analysis. SWOT analysis based on four key areas:

1.       Strengths
2.       Weaknesses
3.       Opportunities
4.       Threats.

Through, all these keys you can use to understand a Business or position of your work where you currently Now and how far is it to optimize your website work for improving your SEO.
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For, an internal business we use top of row Strength and Weakness. And for External Bottom of row opportunities and threats.

Strengths and opportunities of the first column, techniques factors that should be very helpful for getting your objective.  And the second column is harmful to achieving your objective which is weakness and threats.

Before we start it we have to understand that Your SEO SWOT Analysis will build on your digital marketing strategy so you will have all your Planning and strategic, and SOSTAC is your friend here.
Start with SEO SWOT Analysis

When you use a SWOT analysis for SEO, the best way is we have to look at a business’s strengths, weaknesses, opportunities, and threats from an SEO work before we start. Its help to help you put this into SEO Work Game How to play to achieve your own Goal, let us study the following mythical of business.

This would all be detailed in your SWOT chart as follows:

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SEO SWOT questions which come to Minds to 

Some following questions that help you to put this into action for your business for SEO SWOT Plan— if you can’t find out the answer some of these questions, then this also highlights more weaknesses of your Business.

SEO Strengths

In SEO Strengths are an internal component and are typically the simple thing to information, so let us start here.

What keywords do you rank well for currently for your business?
In SEO Behalf which content ranks well currently?
For your business what are your digital assets?
In your business what is your very best asset?
When we start work what makes you better than your competitors in SEO Work?
In SEO Work what drives the most organic traffic?
For your business what are your best links?
Analysis of what previous SEO had the best results?

SEO Weaknesses

In Weaknesses area again internal Component, and in SEO Work determining weaknesses is not so easy. Because Smart business competitors will target your weaknesses, so you must identify them as opportunities for preparing your SEO Work.
In SEO which areas need improvement for the best result?
Discuss in your do your competitors do better than you (businesswise)?
Ready A report on where are your competitors stronger than you (SEO-wise)?
How far are you behind the competition? In what areas?
What content is currently driving little to no traffic?
Which SEO tactics have previously failed to deliver?
Do you have the requisite SEO skills in-house?
Do you have the budget required to reach your SEO objectives?

SEO Opportunities in Your Work

When you start your SEO work opportunities are growing of the strengths and weaknesses. So Strengths are areas to make upon. And Weaknesses are areas to be discovered.
What content could be built that would have a significant impact on business results?
What aspects of the website could be optimized to improve results for Business Work?
What areas of the website that performs well could be extended to perform even better in your               SEO Work?
What kind of weaknesses could be simply resolved?
What link sources have we yet to tap into?
Are there any changes to the search engine results we can levitation?


SEO Threats in your Work


In SEO work threats are the hardest element and we need to be based on an understanding of your business's own weaknesses and your business competitors’ strengths. This also wants a critical evaluation of how your work comes from search engine results that are changing your business.

Generally, the hardest element of an SEO campaign is coming where to focus your efforts on SEO work for your Business. By handling an SEO SWOT Analysis, you can instantly and easily effectively your work efforts where they will have the most impact on your business and Result.
I would love to listen to any of you that have put an SEO SWOT Analysis to SEO work to focus on your SEO efforts to get more effective and profitable in SEO Work!

Thank You!!!

Search Engine optimization Specialist (SEO) (Gurjender Singh)
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Sunday 19 November 2017

Mozilla Firefox Quantum browser release and Drops Yahoo search for Google

November 19, 2017 2
Mozilla Firefox Quantum browser release and Drops Yahoo search for Google

As we know the three-year partnership of Yahoo with Mozilla, But Recently Mozilla has swapped their default search offer Mozilla Firefox return to Google.

Now Recently Mozilla Firefox released that they accepted terminated their search agreement with Yahoo! web services provider and that also released their new version of the Firefox browser, named Firefox Quantum, and Now Google his default search provider.

“Even As part of our target on Mozilla Firefox user understanding and execution with Firefox Quantum, and Mozilla said in his statement that his new Default search provider is Google in the North America such as USA, Canada, Hong Kong and Taiwan etc. Before In 2014 three years ago Mozilla Firefox coordinated with Yahoo! to become his Mozilla Firefox default search engine. Long Ago, Google was the default on Firefox browsers.


We share with you a screenshot of the Mozilla search provider settings, where you can see the Google has the default, in Mozilla Quantum new browser:

Mozilla Firefox Quantum browser release and Drops Yahoo search for Google
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Tuesday 26 September 2017

Some Essential Tips it Will Help Your business Social Media Game

September 26, 2017 0
If your organization or business has yet to make an impact on social media engagement, So it is time to keep pace with the Social times and start now. We share with you some special tips on where to begin.

Everyone knows that social media platforms one of best places for marketing. As conceptualized by the founders, social media networks were meant to be the social interaction; however, with the passage of time, these social media networks have proven to be the popular marketplaces for almost all types of businesses. If your organization or business is yet to make an impact on social media engagement, it is time to keep boost with the times and plunge to social media marketing with no further delay.

Social media marketing delivers you a category of advantages including:

  • Ever- taut brand recognition: At a time when competition high in every field of business, it’s quite a tough task to sustain & grow without brand recognitions. What social media facilitates is engagement with the existing customers while accessing new customers on the social media platforms. It acts as an effective channel to promote and aware your brand’s content new facilitating the ever- taut brand recognition.
  • Authorize brand loyalty: A brand reaches from one to another via social networks. In a way, your brand gets recognized through personal branding associations, and this musters increased trust and loyalty. It’ll take time but the loyalty of people towards your brand will get solidify. 
  • Grow opportunities for conversion: Once you build the following it doesn't end there. New followers will get added from time to time and give updates about your business and services.  Every image, video, blog post or comment you share will not go in vain. Your social media engagement with them expands and thicken, leading to more conversion opportunities. 
  • Higher rate of conversion: In Social Media Platform humanization element is always at work. Whatever you share on social media groups, your content will boost and expend with a personal touch. Brands on social networks act like not like wares or businesses. It’ll attract & interests more peoples resulting in higher conversion rate come for business. 
  • Efforts of Search Engine Optimizing (SEO): No SEO efforts towards your website would be complete without the social media optimization. The content or links provided at the social media sites bring more visitors to your site. The increasing traffic at your website will involuntarily improve the page ranking your website, and you know what benefits you can get if the page rank of your site on search engine improves. 
  • Boost targeted marketing: As you are engaged with your followers or customers, you know what they want and what they like. Also, you get the communities here that make them gathered together due to their similarities their interests. The social media marketing thus enables you to carry out more targeted marketing which proves to be highly effective to expend your business branding.
  • Cost effective marketing: You can do the marketing free of cost if you wish. Even if you indulge paid social media marketing, it would not cost you the extraordinary amounts often associated with traditional marketing.

Useful tips for effective social media marketing

At this point, we shouldn't have to Re-Emphasize that social media has become an unavoidable platform for reaching out to the masses of the audience. However, it is not an easy thing if you are an Expert or Experience in this field. It is essential to use the tools and techniques of social media marketing carefully. For social media marketing to achieve the best results you can take the following steps.

An appropriate plan for social media marketing: Like everything else in life, social media marketing said for a proper plan. It’s with the right plan that you can avoid mistakes and achieve the result in the appropriate manner.

Planning of engagement: Your efforts in Social media marketing would be less fruitful if you fail to engage the people. It is a platform with friendly touch, and for boosting this human element, it is required that you include the strategy and effecting of engaging the audience here. 

Outsource the social media marketing: You can do the social media marketing all by yourself if you are well comfortable in it. It’ll be consume a considerable amount of time and energy. Otherwise to outsource it to the agencies dealing with social media marketing. 

Monitoring the audience: Social media is a platform with highly freedom. The audience may react both of way in positive or negative manners. It’s necessary to monitor both types of reactions in the right manner because some time we get the issues why do not like the customer our social media post. The opportunities will get move if you never doing so.

Applicable scheduling:  Should a tweet, video, image, or blog post must be shared? If the posts are missing for a long time, so the so social media audience may gradually shun you. If you share your posts at certain intervals but the problem is that you don’t time and energy to do this. However, with the use of the social useful tools like Hootsuite, here you can save a lot of time and energy. 

Always Use Social Media tools: In social media marketing various tools are highly useful in scheduling, adding backlinks, social media statistics, targeting the right audience, using the appropriate keywords, organizing the contents, using templates, or any other activities related to social media marketing; you can find various tools and executing them easily for social media marketing.

In social media marketing with tools you can to get you more customers and achieve the expected results. If any business in the modern world can avoid social media be in small, medium or large platform they should join to Social Media platform to reach the audiences. Because the competition is very high and tough to achieve the desired end if you in the right manner.


Thank You!   

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Tuesday 12 September 2017

What’s the Difference of AMP Landing page and Regular Landing Page in SEO?

September 12, 2017 0
In my Friends circle of Digital marketing they always discuss about AMP is Important or not in Online Promotion?



So, some are favorable & some not. Sep 7,2017 Ginny Marvin wrote about this problem to understand it. Through “AMP landing page in AdWords search campaigns globally” post in Search Engine Land Checkout here for More Information https://goo.gl/8yF629

In, this post they can understood about AMP.

Thank You,

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Friday 3 March 2017

Google text ads updates History

March 03, 2017 0
google-ad-shading-labeling-history-update-2017


Below is a look at the major updates to the treatment of Google text ads.


  • In 2007, there was the shift from the long-standing blue to yellow. 
  • In 2008, Google briefly tested green before reverting back to yellow. 
  • Google tested variations including bright blue and a light pinkish-purple in 2010
  • Pinkish-purple replaced the yellow, but that only lasted about a year before yellow reappeared in 2011.
  • In 2013, Google tweaked the yellow to a paler shade. At the end of 2013, Google began testing a yellow ad label next to each text ad in the mainline and removed the background shading.  
  • The yellow “Ad” label rolled out globally in 2014 in a much smaller size than first appeared in the initial testing. That label size hasn’t changed from the solid green of 2016 and the outlined version of today.


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Google Replace ‘Ad’ Label Solid Green Version

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